Tag Archives: SNHU

Upps I did it again — share my 1st video ever #SNHUSMM

November 10, 2013

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How Online Learning Does fit into my life…

After a 2year endeavor in the US I moved back to Germany. Here you can see how I managed to travel and study at the same time. It’s not always fun but online learning enables you to study according to your own schedule.

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Viral Marketing Initiatives | He makes me smile

June 2, 2013

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Do you know that, you see something funny, entertaining with great content on YouTube and you think: Oh that’s cool I wanna share this with people I know through my various social networks! Once posted I know lots of my friends will also like it and there is a high chance that they will share this link as well. All of a sudden it creates a domino or snowball effect – in the social media world it is called “go viral”. For businesses this type of marketing is great to spread a message, not in the typical way to push a message with a product or service promote, no, it’s rather telling a story that engages people.

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But what is it that make campaigns and stories go viral? The easiness of distribution – as I said most people share by using social networks to serve as the distribution channel – widgets, RSS feed or the famous comment section foster the easiness of distribution; a good message – make people think about the object of a campaign rather than having the product displayed all the time. I, especially, liked the T-Mobile viral campaigns. Funny to watch the people doing karaoke at Trafalgar Square – not that I am a big fan of T-Mobile but I thought for a European company this is a great initiative and video. Having singer Pink for the celeb factor is another bonus that incorporates with the company’s image: pink.

But of course like planting flowers and vegetables, it all starts with a seed and you hope that it will mature and grow – same applies for a viral campaign, you need the people interested in sharing what you have provided. I think we all agree that any message create has to be genuine, same I do here – I try to connect with you, dear reader in the way I write about this topic. So what do you think? By raising this question I am asking for some action, I want you to comment (and I hope you will do so).

A video that has spread like a virus was last year’s marriage proposal by Isaac Lamb. I didn’t know that he’s an actor residing in Portland, OR, but when I saw the video (of course through a link at one of my Facebook friend’s timeline) I thought: that’s a great proposal and the whole set up was very professionally arranged. While I think a proposal should be something private in this case I am really glad that this video was uploaded and shared among lots of people. I wouldn’t say it was Isaac’s attempt to become famous rather than creating a unique way to ask his loved one to marry him. Bruno Mars, the singer of the “will you marry me” surely got some additional boost through this video but he may also have regretted that it was not his idea. However, two-camera positioning, cheering, singing and dancing family members and friends and a smiling Isaac at the end made this video very unique with a great message and definitely worth going viral. I wonder whether requests for unique and special marriage proposals have increased since then. If not Isaac at least the wedding industry has benefited from it.

In general, this is also my attempt to use widgets (social widgets such as Facebook, Twitter) and plugins to enable sharing. So far I haven’t added a video to my blog – may be I should start doing so – by not taking oneself too seriously.

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Differentiation: a social media course related topic | #SNHUMK655

April 12, 2013

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DSC04483Most of my posts became travel focused: place we went to and the experience I want to share with family & friends and other interested in the adventures of a German woman living abroad. Back in Germany the U.S. was always known for fitness, people in perfect shape hanging out at the California beaches. I have never been a sporty person but since I moved here I started to go to the gym on a regular basis and at some point it became a routine. Living in a big city one has a big choice of places to choose from but when one lives in the countryside one has limited choice.

This post is also a “thanks for chasing me all the time to give my best” to my personal trainer Traci but also for the fact that I can do it.

Anyway, in this context I’d like to compare the global fitness company  “Golds Gym” and the  gym “Performance Health and Fitness” located in the Monadnock area.

Once you go to the gym you either love it or hate it – depending on the people surrounding you. But also the location and especially the instructors are key drivers why one goes there.

But the question is what are a fitness company’s strategic goals? Of course increasing number of members and also having the latest and greatest equipment and motivating instructors onboard. But what tactics do both gyms use to achieve their strategic goals? In a small town, mouth-to-mouth advertising is the most important which applies for big city gyms likewise but the city hosts more competition. So what else? A proper website which provides information about the facility. Promotions shown on the website are also tactics to raise interest and to get closer to the goal. However, this is a one-way communication and therefore both Gold’s Gym and Performance Health and Fitness use social media. In a way it is unfair as the comparison is between a global company and a local company – David vs. Goliath – but still it is all about customer engagement and to connect with them also outside the gym.

Performance Health and Fitness only maintains a Facebook account and while at the facility people get easily connected the Facebook posts are a mix of general comments on health and fitness combined with news from the gym. One does not really feel connected, which I think is a pity. It’s a great location, great people and with more emphasis in taking advantage of social media the gym could easily get more attention and people would feel more engaged.

Gold’s Gym in contrast, is by far bigger and also has a more professional approach in terms of traditional marketing combined with social media activities.

Both, Gold’s Gym as a company or single locations, maintain a Facebook page. UntitledThe content varies but, for instance the local Facebook page, provides promotions, updates about courses which customers respond to.

The tactics used on a holistic but also local level foster the same output: increase the number of members and make people feel they have made the right choice. In order to get familiar with the company Gold’s Gym also has a YouTube presence, GoldsGymChannel, as well as videos of people sharing their success story. Sharing people’s (success) stories is always an opportunity to increase customer base. You can tell me the opposite, but who’s not dreaming of the perfect body?

In addition they also have a Google+ account, which I like as the appearance of the Google+ platform is not as overloaded as Facebook. Untitled

 Gold’s Gym uses best practices by having an aligned communication theme and again if one is neither on Facebook or YouTube this is another channel the company uses to reach out to customers. Finally Gold’s Gym is also utilizing Twitter. Untitled

Like on their other social media channels it is a mix of health & fitness but also tweets by customers providing information how motivated they are or what they like about Gold’s Gym.

It is clear that the bigger the company the overall marketing approach is different but no matter the budget available in the fitness industry it is all about motivation, transformation, healthy lifestyle and exercise. While the local gym shows efforts by incorporating all elements it doesn’t seem that they have a proper strategy in place to reach their goals. In contrast Gold’s Gym is doing great effort to use social media to get connected with customers also outside the gym. One can see, the more people provide positive feedback on Gold’s Gyms performance the more people want to connect to the company in order to get closer to one’s personal goals: become lean, toned and healthy.

Reference:

Performance Health and Fitness (2013). Retrieved from http://www.perfhealth.com/

Performance Health and Fitness (2013). Facebook. Retrieved on April 10, 2013 from https://www.facebook.com/pages/Performance-Health-and-Fitness/146318762750?ref=ts&fref=ts

Gold’s Gym (2013). Retrieved from http://www.goldsgym.com/

Gold’s Gym (2013). Facebook. Retrieved on April 10, 2013 from https://www.facebook.com/goldsgym?ref=ts&fref=ts

Gold’s Gym West Covina (2013). Facebook. Retrieved on April 10, 2013 from https://www.facebook.com/goldsgymwestcovina?ref=ts&fref=ts

Gold’s Gym (2013). Twitter. Retrieved  on April 10, 2013 from https://twitter.com/goldsgym

Gold’s Gym (2013). Google+. Retrieved on April 10, 2013 from https://plus.google.com/u/0/105914446067460306811/posts

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Social media, me and the family / #SNHUMK555

February 3, 2013

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The idea of this blog was to keep family, friends and whoever finds its way to my blog updated on my adventures. It is easy to say: if I would not have been interested in utilizing social media to stay connected with the world I would not have come up with a blog. I also always thought I am advanced in utilizing Facebook, LinkedIn or the European (mainly Germany and Austria) version XING but since I started my studies to achieve an MBA I learned my lesson every day. Especially the course Social Media Marketing and all people involved inspire me and raise interest to further dig into the world of social media. I have to admit compared to my fellow peers I definitely have limited knowledge about the world of social media and how effective it can be, not only for private matter but also for business purpose.

What do Facebook, LinkedIn, XING or Twitter have in common? They all connect people, share information and engage people to share their experience that others rely on and profit from. While I like to share my adventures and also to let people participate in my life I still try to convince some family members to become part of the social media crowd. It is so much easier to spread news over Facebook or Twitter than giving every single person a call. Of course the intimate and customized relationship one has over the phone is still of high importance but again just saying hello to everyone or sharing a photo of a special moment with one’s network is unique.

As part of the studies I came across Google+. At the beginning my reaction only was: oh no, not another social network to deal with. Thanks to Hootsuite, a social media dashboard enabling to deal with multiple networks at a time, I learned I would be able to observe and keep track of all networks I am registered at. Unfortunately XING, from a general perspective offers the same applications as LinkedIn, cannot be utilized over Hootsuite. LinkedIn and XING are both business networking tools. Whether one is looking for a business contact to exchange information or a headhunter searching for best candidate-company-job match both platforms enable the user to find best match. The only negative of both networks is that they are not linked to each other. In an international work environment one will be linked to LinkedIn but many German-speaking business people only utilize XING. Over the years both networks have developed a lot, especially XING. Years ago one “only” could email but these days more interaction is possible thanks to Facebook, posting a status or comment to start communication with others.

But back to Facebook and Google+. Facebook definitely has the first mover advantage and therefore many people rely more on Facebook than Google+, still. I am sure I haven’t figured all option and possibilities one has with Facebook but same as Google+ one can share comments, status, photos, and embedded video with different groups one is connected with. While Facebook friends, family, personal settings are the groups one can share information with Google+ found another definition: circles. People allocated to circles also can be defined in different groups. What separates Google+ from Facebook is the fact that the Google+ appearance feels cleaner and more intuitive while Facebook requires little training to get used to and especially have the right settings in order not to share one’s “underwear” with the rest of the world. For private purposes Facebook seems to be the application to use as for others without permission they can not become “part of the club”. Google+ is more open and overall it is more easy to manage one’s personal interests, groups and visibility to be found by others but again it also requires one to set one’s profile settings correctly to avoid abuse.

After writing this I feel saying to family member: hey look, don’t ask me what’s going on. Create a profile at Facebook or Google+. Wherever you feel most comfortable, define your privacy and group the people you want to be connected with and you will see how easy it is to stay in contact. If you then feel the need to just send a short message about things you are interested in or what you have experienced: with 140 characters you can share it with the world on Twitter. By using a hashtag you can even target a specific group of people you want to reach or – better – from whom you want to be found.

No matter which social media tool it keeps the world connected!

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