Archive | June, 2013

Farm Stand

June 22, 2013


Man muss nicht viel sagen, außer: es ist großartig auf dem Land zu wohnen da Gemüse, Obst und Pflanzen stets frisch sind. Und so wie bei Walker’s in Vermont einfach einladen…

I don’t have to do much explanation but: it is great to live in the countryside as produce – vegetables, greens, fruits and plants are always fresh and of great quality. Been at Walker Farm in Vermont (Dummerston close to Brattleboro) and everything looks so appealing so we definitely enjoyed our shopping.
















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Sommerzeit – Erdbeerzeit | summer time – strawberry time

June 19, 2013


IMG_5374Gestern habe ich erst mit einer Nachbarin geschnackt über Erdbeeren und dass jetzt die Saison losgeht. Sie meinte bei Barrett Hill Farm gibt’s die Besten und die Saison hat am Sonntag bekonnen. Also haben wir heute morgen die Gelegenheit genutzt und sind mit vielen anderen in die Erbeerfelder eingestiegen. Nach 30min hatten wir 2x 10lb (was ungefaehr 7-8kg) Erdbeeren zusammen. Lecker, kann ich nur sagen und es ist ein tolles Gefühl, wenn man die Erdbeeren essen kann die man selbst gepflückt hat.

I talked to a neighbor yesterday and she told met that the u-pick strawberry season just has started. Barrett Hill Farm in Greenville NH is a great place to go. So this morning we decided to do a little tour to the farm in order to pick or own strawberries. Of course other people, especially mom’s with their little one’s also took advantage of this great opportunity – from farm to table, yumm. After 30 min we had picked about 2x 10lb. They look so perfect and they taste so delicious. It is a great feeling to eat strawberries or food in general that you have harvested yourself.

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Future Implications | my final social media marketing class post

June 10, 2013



Ha, I still remember the early days of Internet. I was used to go to the library when doing research for my studies and “all of a sudden” my research should enjoy great improvement by utilizing search engines finding results to what I was looking for. Oh yes, it became so convenient and today, many years later, one can not imagine how challenging it was reading tons of books to find the information needed; today you have “big data” available. But for one thing it was really good: hanging out in the reading room chatting with people face-to-face and sharing information and building relationships.

Today also in the work environment, but currently being back at school for working towards a MBA, one faces another situation. Relationship building today also means being active throughout social networks. Whether a business or a student seeking for a job one has to have a social media strategy in place to identify the people one wants to connect with, people one wants to be found by and being visible in the social media world at all.

The permanently changing environment, especially the social media world, shows certain implications on businesses but also on people like me. I am European and it is known that Europe is far behind the US and also UK in terms of social media utilization and thus lots of European companies have to understand the importance and power of social media. There is a change noticeable. A CEO nowadays consider using social media much more than, for instance, 2 years back when I moved to the US. The other day I talked to the new CEO of my company, which is European based with global reach, and I was really enthusiastic about implementing a social media strategy. Hmm, what do you think his reaction was? Still conservative approach with focus on traditional marketing but there was some light at the end of the tunnel. A twitter and Facebook account will be implemented but we have to also focus on social media compliance. In Forbes I read that in 2013 brands and business will have to monitor and engage in an expanding ecosystem of social networks. When I left the meeting I was wondering about the following: Is it the difference between Europe and the US that the CEO was not as enthusiastic as I was? Is it the human factor that comes into play? The demand for information available all the time is increasing tremendously and also the need to connect with people across the globe and also with people/businesses one likes, adores etc. shows great increase. In 2011 HBR surveyed about 2,000 companies and found that 79% use or plan to use social media. With the CEO’s agreement the European company at least takes a step in the right direction. The business may add new social technologies, institutionalize social practices and also use analytical tools to measure the real ROI on their social investment.

I also noticed the other day, that when talking to a friend about something in particular, my smartphone was on hand so quickly just to do a research. A couple of years back I would have waited until I am home to do my research. Everything has to be available now, transparent, whether connecting with someone through social media networks or just checking a website. We have become impatient, an implication of the development of Internet, social media and the availability of both everywhere at any time. For me, living far away from friends and family, social media is great as it keeps us connected. Globalization has helped people moving places and opening their view for other people/businesses across the globe. The social media landscape has noticed this and new tools and applications pop up like mushrooms to satisfy people’s increasing demand for being social not only on a face-to-face level.

I could ask what caused what and I will end up with what was first: hen or egg question but one thing is for sure: the social media changes and implications caused are based on changes of human behavior and technology development. One without the other would have not resulted in the existing social media landscape.

Savitz, E. (December 11, 2012). 5 Ways Social Media Will Change The Way You Work in 2013. Forbes. Retrieved from

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Mallorca – Es Trenc – Saline

June 9, 2013

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DSC_3196In Frankreich hatte ich Salzberge schonmal gesehen, aber hier in der Nähe von Colonia Saint Jordi, auf dem Weg zum Strand Es Trenc liegt die Saline von Flor de Sal. Im Sonnenschein strahlt das weiss des Salzes umso mehr und man hatte den Eindruck vor einem Eisberg zu stehen. Wirklich schön gemacht ist der Laden gleich neben dem Salzabbau. Gemütlich haben wir einen Kaffee in der Sonne genossen bevor es weiterging zum nächsten Ziel: Strand.

I have seen mounds of salt in France before but at Mallorca close to Colonia Saint Jordi the way to the famous beach Es Trenc the saline Flor de Sal d’es Trenc is located. In the sunshine the white of the salt is even more bright and one has the impression to look at snow or ice mountains. The store next to the saline is really cute and thus, we sat down and enjoyed a good coffee in the afternoon sun.

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Mallorca Teil 2 | part 2

June 8, 2013


Mit unserem sechs-sitzer Peugeot und dem kleinen Opel Corsa ging es immer wieder auf zu neuen Touren. Ok, zwei Drittel der Zeit haben wir in unserer Bleibe verbracht – es war aber auch zu schön um abzuhängen. Port de Soller, Valdemossa, Palma mit S’Arenal, der Strand Es Trenc sowie der Ledermarkt in Inca waren Ausflugsziele.

With our six-seater Peugeot Van and little Opel Corsa we did a couple of trips to explore the island. Ok, most of the time we just hung-out at our place – I mean, the place was just great for a group of friends enjoying a great time together. Port de Soller, Valedemossa, Palma with the beach S’Arenal, the beach Es Trenc and the the leather market Inca were on our list.

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