Nor’easter Nemo and social media | #SNHUMK555

February 8, 2013

Living, Social Media Marketing

IMG_3210I am amazed! I am amazed by two things: first – the weather in New England and its forecasted Nor’easter (storm Nemo – the name reminds more on the little striped fish in the movie than a weather impact) and second – the power of media, especially social media to provide information to the consumer.

Having no TV I rely on internet, especially the local WMUR website (btw, this has nothing to do with any political orientation!) and The Weather Channel, also known as TWC and my favorite website wunderground. With the winter storm ahead of us, when looking outside, it already feels like being part of it all; both provide constant updates about the weather situation on their websites. WMUR, TWC but also wunderground are heavily engaged in social media – Facebook and Twitter. In order not only to stick to the computer all three, of course (what else to say), have apps available, which can be downloaded on various devices. Whether on a netbook, tablet or smartphone all three provide the same information (also in terms of content and layout) as on their common website.

My review:

WMUR is very good in updating consumers in the area about closings, general alerts and how the granite state (NH) is prepared for the big storm. On Twitter they have a constant stream of information and one can barely miss a local important matter. For parents it must be a great tool to observe whether schools are closed but also a great platform for parents to share content. I sometimes think: how did I grew up and how did my parents manage? It is so convenient these days maybe not for those who have to feed streams constantly.

TWC and wunderground are both great in observing weather. Current conditions, forecast, radar or video’s – whatever one is interested in one can find on their website, on Facebook or Twitter. Even when you hit the road, like I did this morning, I checked in again and again on Facebook but also on their mobile applications to know what to expect. Do not expect the unexpected, I would say. Therefore I wasn’t surprised that the snowfall was still less, the roads not snow covered and: my Mini Dealership closed today – they just made a post yesterday evening to inform people that due to the weather conditions they will be closed. In the old days one would have faced a closed door and would have been upset that one drove 45min to expect a locked door. Another question to raise: Does the overload of information inhibit people to deal with challenging situations? I mean, at the time when social media and all apps did not exist people managed to get through the storm and they adapted their behavior to weather conditions. Following news on Facebook / Twitter / TV and any other channel is quite overwhelming. On one side it is great to have all information available, to be updated constantly, raise awareness but in a way it also makes me scared what all could happen. Surely, it is definitely of importance to keep people updated about this Nor’easter storm and the danger the storm creates.

Btw, while writing this post in about 10 minutes almost 70 new tweet showed up to inform me about the weather conditions. In case one is alone at home, one doesn’t feel lonely as thousands of people share their experience during this storm.

In order to keep a good level of judgment one sometimes should not focus to much on social media as one may lose one’s own opinion and becomes an addict of the constant stream of people’s opinion. The approach of: let’s cross that bridge when we get there…may be more in line with the New Hampshire’s “live free or die” but during this weather event it is great to rely on social media available on various devices to stream updates about the movements of this winter storm.

Once the storm has passed by, I am looking forward to seeing great “winter wonderland” pictures, hearing about people’s experience how they made it through the storm.

Therefore: stay safe and warm!


Mini Bedford (2013). Retrieved on February 8, 2013 from

WMUR (2013). Retrieved on February 8, 2013 from

Wunderground (2013). Retrieved on February 8, 2013 from

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6 Comments on “Nor’easter Nemo and social media | #SNHUMK555”

  1. Says:

    What’s up, I read your blog regularly. Your story-telling style is awesome, keep doing what you’re doing!


  2. cgvarnum Says:

    The social media world has really brought information to our fingertips, right when we need. You made some really good observations here in this post. I was intrigued by your comment about WMUR having nothing to do with political leanings. Do you find that many people choose their local news outlets based on political affiliations? I understand that, on a national level, there is the polarization that is brought on by outlets like MSNBC and FOX, but I’ve never really thought about it locally.

    Also, I love your point about social media helping people not to feel lonely. I know that the winter can lead a lot of people into really deep, depression, and the ability of social media to get people to feel included as part of a community can be a real, and in some extreme cases literal, life-saver.


  3. dpleacoff Says:

    I am a huge user of the TWC website! However, truth be told, I get most of my information based on my friends from Facebook. It’s one thing to read that it is two feet of snow outside, but another to see a friend post a picture of it! It really puts things into perspective. Also, now when there is a huge storm approaching I get a text message warning me of the up coming storm. This is both useful and freighting at the same time! But as the saying goes, I rather be safe than sorry. So it’s great to be constantly reminded.


  4. Anonymous Says:

    Social media never ceases to amaze me with how far and fast it can spread weather related information. I remember a few months back there was an earthquake in New Hampshire– yes, you heard right; an earthquake in New Hampshire– and afterward I was thinking “wait was that really an earthquake?”. I looked on a few news and weather sites and saw nothing. 10 minutes later I logged on to my Facebook page and holy moly! You would think that half the state had exploded with the amount of posts about the earthquake!

    Last week while sitting at work staring out the window as the snow piled up and waiting for the announcement that we were closing and could go home, there was someone checking WMUR at least every 10 minutes. Apparently that is how often we needed updates about the projected snow fall, state of emergency in MA and all of the companies that were closed while we were still at work! Luckily we were home safe before things got too hairy, but the moral of the story is that I know what you mean!


    • mykatjesworld Says:

      In terms of personal safety – WMUR / TWC / wunderground provide great and continuous updates, which made one able to coordinate the next step but it may also result that people wait until last minute. On the other hand I noticed that I became totally dependent, I rely on the information provided. I remember in December snow was forecasted and on the radar snow was shown but no snow felt at all. So you can imagine how disappointed I was.

  5. Michael W Says:

    I agree, what did we do before having all this information available anytime and anywhere? Certainly, it’s given us more certainty but little is left to chance. Sometimes, I miss that.


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